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Demi Wilkinson16 Jan 2024

Cognitive Dissonance Theory: Crash Course for UX Designers

We all like to think of ourselves in certain ways. We consider ourselves to be truthful, hard-working, health-conscious, and in control. But our actions don't always line up with what we...

Cognitive Dissonance Theory: Crash Course for UX Designers

We all like to think of ourselves in certain ways. We consider ourselves to be truthful, hard-working, health-conscious, and in control.

But our actions don't always line up with what we think of ourselves. This is called cognitive dissonance, and it's a powerful tool for UX designers.

UX Application

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